Patriot Media Group, The Weather Channel and Caption Colorado
Patriot Media Group, The Weather Channel and Caption Colorado will partner to provide best-in-class captioning service for hearing impaired.
LOS ANGELES, CALIFORNIA (PRWEB) SEPTEMBER 29, 2015
Patriot Media Group, a division of U.S. International Media and a leading source for innovative short-form commercials placed within program content, is pleased to announce it has been appointed as the sales representative company for The Weather Channel’s Closed Captioning (‘CC”) sponsorships.
“We are excited to partner with Patriot Media Group and Caption Colorado to bring the best in class captioning services to The Weather Channel,” said Jeremy Jones, director of television products for The Weather Channel. “Keeping people prepared and safe during severe weather events is our most important responsibility, and this partnership allows us to reach everyone.”
Weekly sponsorship packages are available, enabling one advertiser to be the exclusive captioning sponsor to The Weather Channel during any given week. Spots will air across a variety of day parts, and include a 5-second billboard and short tagline featuring the advertisers’ logo and pre-produced audio copy, similar to… “Closed Captioning on The Weather Channel is brought to you by (advertiser name/tagline),” immediately followed by the advertiser’s 10-second spot. The captioning sponsorship will air near the top of each hour.
“We’re pleased to assist The Weather Channel in bringing important breaking weather trends to the hearing impaired,” said Steve Berger, President of Patriot Media Group. “This is an exciting public service, which advertisers are eager to be a part of,” Berger said.
For more information, please contact Steve Berger, President, Patriot Media Group, by email sberger(at)patriotmediagroup(dot)com or by phone 310-482-6753.
About The Weather Channel
For more than 30 years, The Weather Channel has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms. Available in 90 million homes, the network is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with more than 200 meteorologists, who analyze, forecast and report the weather – its expertise is unrivaled. For more information, visithttp://www.theweathercompany.com.
About Patriot Media Group
Patriot Media Group is a leading source for innovative short-form commercials embedded in high profile network, syndicated, cable, and regional/local television program content. These placements develop and enhance brand awareness, while effectively and efficiently creating a larger share of voice with fewer ads spend and maximizing ROI.
Patriot Media Group focuses on planning and placing 10-second closed captioned sponsorships with the general and Hispanic markets, utilizing its partnerships with companies such as Time Warner Cable SportsNet, The Fox Sports Regionals, Home Team Sports, Comcast and select network and nationally syndicated programs.
Don’t have a 10-second spot? Our production facility can assist in creating or lifting one from your longer length unit for just pennies. Visithttp://www.patriotmediagroup.com.
About U.S. International Media
U.S. International Media is an independent, full-service media agency that provides innovative media strategies and execution to maximize advertising spend return on investment. Founded in 2004 by media industry innovator, Dennis Holt, USIM is headquartered in Los Angeles with 20 offices throughout the United States and Canada. USIM specializes in Media Research, Media Planning, Local Broadcast and Cable, National Broadcast and Cable, Digital Media, Direct Response, Out-of-Home, Print Media, Direct Marketing, Multicultural Media. For more information visithttp://www.usintlmedia.com.